Pricing tool
Reverse pricing calculator
Every other calculator tells you what you keep. This one starts from the number you want to keep and works out the price. The default model is Etsy's US schedule — switch platforms with the links at the bottom.
All amounts in USD. One unit = one order.
| Where the money goes | Amount |
|---|
Break-even price: —
Enter the profit you want to keep.
The formula, and why spreadsheets get it wrong
The trap is that fees depend on the price, and the price depends on the fees. If you build a sheet where the price is an input and the fee is a formula on top, you have to guess the price to find the price. The algebra below removes the guesswork:
With Etsy's US schedule and a $12.00 item costing $5.20 to ship, the fee share is 9.5% and the fixed fees are $0.45 per order. To keep $20 you need to charge $35.60 — not $45.00, which is what a spreadsheet that “adds 10%” would tell you.
Why the gap? Because $45.00 plus 10% is $49.50, and the fees are charged on $49.50 including the shipping, not on the $45.00 you were thinking about.
When this formula does not apply
- Tiered or threshold fees. Platforms with price bands have a different rate on each side of the threshold — the formula is linear, the schedule is not. Check which band your answer falls in and re-run.
- Ad-attributed sales. Offsite Ads and Promoted Listings only apply to some orders, so there is no single “correct” price — price for the blended rate.
- Minimum or maximum fees. A flat fee below $15 (Poshmark) or a capped fee breaks the linear assumption at the edges.
Use it monthly, not once
Prices are not the only thing that moves. When a material cost rises 8%, when a platform changes its fixed fee, or when your shipping carrier adds a surcharge, the price that hits your target changes too. Re-running this takes a minute; discovering it a quarter later costs the margin.